Bars & pubs · Willy Street

Imaginary Factory

4.9(104)Bars & pubsClosed · opens tomorrow 5 PM

1401 Northern Court, Madison, WI 53703

Hours

Monday4:00 – 10:00 PM
TuesdayClosed
Wednesday5:00 – 10:00 PM
Thursday5:00 – 10:00 PM
Friday5:00 – 11:00 PM
Saturday4:00 – 11:00 PM
Sunday3:00 – 7:00 PM

Directions Website (608) 616-0149

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What people say

Reviews from Google

Tricia (Maddaylight)
5.02 months ago
Fantastic cozy bar. This was our first stop on a round of three different bars recently and was by far our favorite. The decor is somewhat sparse and reminiscent of an art gallery, but the lighting and fun amenities (arts & crafts, coffee table books, Thursday night free snacks) add to the charm. The drinks were unique and fresh and the service was good. I appreciated the offerings of N/A beverages that weren’t just soda on tap. I had a grapefruit Sage fizzy N/A drink and my spouse had a lovely gin mixed drink (gin, passion fruit, tea). Definitely will be back!

Zoey Young
5.02 months ago
awesome stop!! vegetarian delight! we stopped by here on a whim and are SUPER impressed with the quality for the price! the menu cocktails are experimental and fun (especially the veggie ones… taste amazing!!) and are between $10-14 which is a total steal for the quality. we will definitely be coming back!! highly recommend the imaginary orange and the garden salad!

Lauren Lee
5.03 months ago
Creative cocktails and super tasty! Drinks are well priced, especially with the amount of creativity and work that goes into them. They have a ping pong table in the back and allow you to bring food in.

Marina Kessenich
5.03 months ago
One of the most creative “drinks” I’ve ever had, tasted great, looked great, and had a nice little sensory kick to it with the pop rocks. Was happy to stumble across this gem.

Alyce Yokoi
5.05 months ago
We had so many delicious and experiential drinks! Top notch flavors with the team making their own ice, bitters, sodas, and essences in house. I enjoyed the Ginger Old Fashioned and Spring French 75. A have to try if you enjoy cocktails! Guy gave super service, thank you!